Career Enjoyment: retail
Retail involves the sales of goods and services to the public, e.g. in shops, delivery services, and via internet stores. There are many different roles, but the most common one is that of sales assistant - providing support to the customer in choosing or purchasing goods, and using established techniques to close the sale. This career tends to have salaries in the range £10-25k (based on research in the UK). Typically, therefore, it has very low earnings potential.
Views from people doing the job
The common feedback from people in this career was:
- When people in the job described what they liked about it, the common themes that emerged were: talking with people.
- When people described what they disliked about the job, the themes were: lack of customers, selling, having to manipulate people, lack of challenge, unsociable, too much in the public eye, boring/routine, not valued, meaningless, no excitement.
When we asked people in each career to rate their job for enjoyment, on a scale between 1 (low) and 6 (high), the average rating for all jobs was just over 3.5. The average score for this career - retail - was 2.8, making it less enjoyable than the average job. This is only one part of what makes a job enjoyable. You can find out how well your unique personality fits the job by completing our personality questionnaire.
The table shows the balance of preferences that are required in this career, using the language of the Myers Briggs model of personality. This career therefore involves:
|The demands of the job|
- An equal balance between Extraversion and Introversion.
- Slightly more iNtuition than Sensing.
- Slightly more Feeling than Thinking.
- Slightly more Judgment than Perception.
The wheel provides a more detailed view of the types of behaviours required in this career. Each segment represents a behavioural style. Lighter segments indicate that you need to use that style more in the job. On a PC, you can hover the mouse over a segment for a brief description.Lighter segments are needed more, but as there are none this suggests the job requires you to be flexible and use a variety of styles.
Comparison with your personality
You can find out how well your personality matches this and all the other careers by completing the MMDI personality questionnaire.