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Sales Training: Selling to P preferences

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When in sales meetings with people who have P preferences, they may be interested in acquiring new information and therefore give the impression of being adaptable to your agenda.

However, it is important to remember that the sales process should be focused on the customer, their needs and personality.  You therefore need to be careful that you don’t drive the discussion away from the areas that are of most interest to them,.  But neither do you want to force them to make decisions (eg: about the agenda) that they don’t want to make.

The types of characteristics that indicate preferences for P include:

The approach you could try using is:


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