In order to be considered trustworthy you must be full of integrity.
This means always doing what you say you will do - always speaking the truth for the other's greater good, and never intentionally misleading other people.
It is honestly matching words and feelings with thoughts and actions. There can be no compromise in business dealings through seeking personal financial advantage.
Integrity means that speech and behaviour will conform to a high ethical code, and truthfulness will be exercised with wisdom and discretion.
It is about delivering the right information to the right person at the right time, and in the right manner.
Integrity has no desire other than for the greater good of other people. It has no desire to deceive, take advantage of or manipulate.
Integrity denotes having a value system of the highest order.Next article: Credibility
©2006 Ken Buist