JDQ Radar showing the typical personality type demands made in a marketing career.
Key: darker areas indicate high demand, lighter ones less demand. That is, if your personality type is a darker area, then this career matches your personality.
Below you will find comments by people in this career. They were asked to rate their job (out of 6) and what they liked or did not like about their job. Their comments are sorted by the rating they assigned. The actual job title they gave is in brackets with, if provided, the personality type they declared.
Rating 6/6
Get to use my creativity and come up with new ideas. Get to interact with a diverse group os people and perform a diverse array of projects. I am never bored at work. (Marketing Coordinator - ENFP)
i like making connections, nothing i hate about it (Public Relations - INFJ)
I like the creativity, independence and responsibility. I dislike the lack of resources and being swamped. (Supervisor, Programming - INFP)
Creating new systems for the future (SVP & General counsel - INTJ)
Freedom (marketing consultant - ISTP)
working as a team (call center team member)
i enjoy my daily work flow everyday my day go by so quick (information coordinator)
Creative. Problem-solving. A cause I believe in (arts). Work with lots of different types of people. Building strong relationships reaps results. Variety. Flexibility. Different every day. (Marketing Manager in performing arts organization)
Dislike how reactive it is (proof reader)
Rating 5/6
I like figuring things out and coming up with unique ideas that have real possibility based on uncovering truths through observation I dislike having to “get things done” sometimes and having to do something in a less-than-ideal way because of external restrictions (budget, others intuition, time, etc.) (Account Planner - ENFP)
Dislike boredom, old school ideals, unmotivated people (Marketing Director - ENFP)
Dislike confrontation when recommendations don’t perform to plan. I love being involved in the creative process - making it happen. (Group Account Director - ENTJ)
I like planning out things and having a clear and defined path to get where we need to go. I dislike dealing with people that may not be as organised and efficient as I am. (Media Planner - ESFP)
heavy workload makes me feel like I can never accomplish everything; sometimes disagree with priorities of people at the very top (online marketer - INFJ)
I love having autonomy and the opportunity to be creative; I get to do something different every day. I don’t like keeping track of how much time I spend on each client and invoicing. (Graphic Designer and Marketing Consultant - INFP)
I like the variety of my challenges, and the creative effort required. (creative director - INTJ)
I like the variety of problems and the freedom to explore improtant issues from multiple vantage points (Research and Strategy - INTJ)
Lack of trusted information available to do analyses requested. (Research Director - INTJ)
Freedom and time to think, explore, process. Makes good use of communications skills. Has a great deal of exposure to upper management. Work on large scale projects that can dramatically impact the direction of the company. (Director Corporate Strategy)
i like my job but i cant find any new challenge through my job (Sales Associate)
Rating 4/6
Not creative enough. I’m not working for the greater good of society. Not interating with people enough. The subject matter can be boring. Repetitive tasks and limited opportunities for growth. (Marketing Officer for a healthcare consultancy company who design hospital interiors - ENFJ)
I dislike asking a stranger for money in person. I like conveying the mission of the organization and helping people. (Nonprofit Development - ENFP)
Sometimes the routine (Managing aregional office - ESTJ)
hard to convince customers on the business and products (Entrepreneur selling products to customers - ESTP)
dislike: how people’s extreme personalities can dramatically hinder the team’s efforts. like: variety in job duties, formulating strategies and creative concepts (Marketing Manager - INFJ)
ideas and peoples (strategist - INFJ)
analysis (marketing communications - INFP)
operational work, repetitive work, work that only looks at the short term, not the long term (marketing consultant - INFP)
variety (online marketing manager - INFP)
redundancy technical issues being managed very closely (pre-sales consultant - INFP)
The variety and the high level of autonomy (Communications advisor - ISFP)
It’s challenging which keeps it interesting. However, coping with organisation politics can be grinding and dispiriting. (Associate Director)
Enjoy: opportunity to deal with people and with data analysis, variety of projects; managing activities and people; speaking engagements; meeting new people and building relationships; out of office activity. Dislike: unrealistic expectations and goals; office politics; lack of support or follow-through from other departments or volunteers (Fundraising Manager)
Like freedom and potential to influence. Dislike range of demands and breaking new (to me) ground. (Head of Marketing)
People are not personable in the office. I like my boss, but the people are very dry. (Marketing coordinator)
Lack of direction and communication (Marketing Officer)
Rating 3/6
Not being valued. Stressful environment (Account Director - ENFJ)
I like the variety of my work. I like that I have freedom to do work on my own, I am not micromanaged. There is also potential travel involved. I don’t like the level of challenge of my work, I feel like I don’t have to use much brain energy. I don’t like the structure of the organization, it is very political and is separated within departments, lack of communication. (Marketing Research and Project Coordinator - ENFJ)
like - project led, changes a lot. Dislike - foumlaic, admin heavy, not enough autonomy (promotions manager - ENFJ)
Very much a specialist role so can be a lonely road that takes alot of influcencing skills to get buy in. However, it is also very creative and good for those that like analysis and strategic thinking. (Customer Segmentation Manager - ENFP)
I enjoy my job but I hate working with my boss (he’s an ESTJ) and he tends to bully/ be disrespectful to his staff and others. (Business Development / Contract Negotiator - ENTP)
like - interaction with others; ownership; drive dislike - inefficient system; hierachy; long hours; lack of recognition (project manager - ENTP)
I enjoy the creative side of the coin, although the undeniable end-product of making money for already-rich companies leaves me bitter. (Advertising Account Manager - INFJ)
Office politics, having to convince others of ideas in a non creative space, any admin work! (Communications - INFP)
management focus on set methods of conducting a days work. I prefer to develop my own methods as I find them more comfortable and more succesful for me personally. (Customer Advisor - INFP)
Bureaucracy, rules and regulations, the need to get everything signed off by endless committees before action can be taken. Dependency on motivating others to do their job before I can get on with mine. (Web Editor - INTJ)
I like the creativity and variety of my job. I don’t like managing people. (publications manager - ISFJ)
team dymanics and internal policitcs (Internal Communications Consultant - ISTJ)
Lack of potential for promotion, location (Marketing Coordinator - ISTJ)
Not free enough to do the best job to the brief. Constrained by budget, deadlines, ‘political’/pragmatic concerns and very often, incompetent clients! My team-mates are great though, and I do get to spend a lot of time reading up on interesting topics. (Copywriter - ISTP)
Seriously mentally ill boss (Account Executive)
Stagnant way of doing things. There are very less new things coming up in the current job. It has become monotonous. (Call center Supervisor)
Limited direction and strategy in place, change is hard to enact, people are stuck in old ways of doing things (resistant to change), I believe we should be more innovative and cutting-edge… (Direct Marketing Coordinator)
Like: Work on Market Research Dislike: Lack of meaning (Marketin Consultant)
Getting to meet new people (Marketing Assistant)
I enjoy the creative aspect and the communication between my colleagues and I. However, I do not like working to others deadlines and I do not like when people change things after I’ve done a lot of work to them, or they ask me to drop something in order to pick something else up. (Marketing Assistant)
dislike because lack of goal (marketing officer)
Not sharing common goals (photographer’s partner/manager)
short-term focus of my company (product marketing manager)
Dislike Isolation and lack of connection Like: Independence (Sales Planner)
Rating 2/6
Hierarchy, bureaucracy, complaints. (Director of communications - ENFP)
boring. (Marketing & Events Coordinator - ENFP)
I like the creativity and freedom of my job. (Marketing Manager - ENFP)
sit at a desk!! Not a lot of face to face or events I have to attend (Media Relations - ESFP)
i dislike working alone. I dislike the lack of clear markers of when I’ve done the job correctly. I dislike working for difficult clients. I dislike that the expectations of how to do my job well change from day to day. One day the way you did it was right, The next day when you do the same thing it is wrong. (copywriter - INFJ)
dislike: arguing with people/persuading people lack of expertise lack of right answers, need for gut instinct (communications consultant - INFP)
Boring (Game Master - INFP)
boring, repetitive, detailed, too social, stagnant, no room for growth (Internet Designer Online Advertising - INTJ)
It’s SO repetitive and doesn’t require very much creativity. (Communications Coordinator - INTP)
I dislike sitting behind a desk managing people through email. I dislike customer service responsibilities. I enjoy the individual responsibilities. (Account Manager)
monotony (acount representative)
like if anyone can help, understand and be part of solution. dislike if i do everything alone. (Branch Office Coordinator)
lack of direction from above - not enough immediate tasks - too much long term - not enough speaking to people (communications manager)
Working with others no concepot of time line or long term direction (Communications Specialist)
The organisational politics, and a know it all boss (Customer Marketing Manager)
people (Customer service)
Dislike: Sit in front of a computer for 8 hours a day Little appreciation Repetitive Tasks Poorly Trained Lack of Creativity Micro Managed Like: No Stress Solving Complex problems (Internet Marketing)
it’s boring and not creative, but i can work at home and have a lot of free time (manager of field research department)
administrative, behind desk, over the phone/email (Marketing)
Repetative Stuck inside all day The people (Marketing and Contracts Coordinator)
lack of creativity, lack of autonomy, lack of stress, lack of productivity (marketing manager)
Dislike: Organisational Politics, People telling me what to do without thinking through consequences, Incompetent people. Like: Ability to be creative, Being able to produce and be in-charge of my own work (Marketing Operations)
no guarantees (mortgage broker)
Like the flexible hours and time management. Dislike many of the people and the shallowness of research required. (Public Affairs)
Rating 1/6
I hate sitting at a desk all day, and doing the same things all the time. I’m tired of this menotany. (Product Marketing Associate - ESFJ)
I don’t like not being busy. I like not having a manager constantly peering over my shoulder. I don’t like giving presentations. I like working on my own. (market insight manager - INFP)
its overwhelming, unappreciated. (media buyer)
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