Career Enjoyment: marketing manager
A marketing manager is responsible for an organisation's marketing strategy and operations. This can include market research and the identification of products or services to grow the company and meet future customer needs. This career tends to have salaries in the range £25-60k (based on research in the UK). Typically, therefore, it has a high earnings potential.
Views from people doing the job
The common feedback from people in this career was:
- When people in the job described what they liked about it, the common themes that emerged were: variety, formulating strategies, creativity, freedom, autonomy, a believable 'cause', forming relationships.
- When people described what they disliked about the job, the themes were: individuals who hinder teamwork, not owning the projects, too much emphasis on sales rather than creativity.
When we asked people in each career to rate their job for enjoyment, on a scale between 1 (low) and 6 (high), the average rating for all jobs was just over 3.5. The average score for this career - marketing manager - was 4.4, making it more enjoyable than the average job. This is only one part of what makes a job enjoyable. You can find out how well your unique personality fits the job by completing our personality questionnaire.
The table shows the balance of preferences that are required in this career, using the language of the Myers Briggs model of personality. This career therefore involves:
|The demands of the job|
- Slightly more Introversion than Extraversion.
- Slightly more iNtuition than Sensing.
- Slightly more Thinking than Feeling.
- Slightly more Perception than Judgment.
The wheel provides a more detailed view of the types of behaviours required in this career. Each segment represents a behavioural style. Lighter segments indicate that you need to use that style more in the job. On a PC, you can hover the mouse over a segment for a brief description.Lighter/redder segments show the types of behaviour you will need to use more of, i.e.: dealing with data or detailed information; listening to other people's concerns; strategic thinking; thinking about what motivates people.
Any dark segments would indicate styles where there is less demand than normal. However, there aren't any - which suggests that you have to be able to use all the styles (at different times).
Comparison with your personality
You can find out how well your personality matches this and all the other careers by completing the MMDI personality questionnaire.