Following good practiceby Peter Knowles
Staff surveys of employee opinions can improve attendance, enhance customer relations, and increase profitability.
Staff surveys carried out independently can tell you what your employees really think about your company, and whether they are motivated.
Many companies believe their greatest asset is their workforce, but not all employers fully understand the attitudes and perceptions of their staff. Conducting regular staff surveys to understand these attitudes and perceptions is critical if performance is to be maximized.
Why undertake staff surveys?Staff surveys that provide a thorough understanding of staff attitudes and perceptions are the first essential step in developing strategies that really can improve staff motivation, reduce staff turnover, increase innovation, and lead to better customer retention - all of which will increase productivity, reduce costs and improve profitability.
By commissioning staff surveys employers are sending a positive signal to their employees that they are listening organizations, but this must be matched by a commitment to follow-up on the findings.
Key principles of good staff surveysThe key requirements are:
Marketing of surveysHigher response rates can also be achieved through effective in-company marketing of surveys - organizations that communicate through as many media channels as possible will achieve higher response rates. Try using channels such as:
- team briefings
- pay-slip advertising
- noticeboard advertising
- employee news sheets
We advocate using on-line surveys for as many employees as possible. This has a number of benefits:
- Administrative simplicity
- Greener - less wasteful of resources
- Generates higher response rates
- Lower cost
What should surveys include?Whilst each business is different and tailor-made solutions can be designed, the UK's Investor In People Award Scheme provides a good structure fore measurement. We make IIP's 'Good Practice' principles and the supporting indicators central to all surveys.
The IIP's 'Good Practice' Principles are:
- staff development
- continuous improvement
- staff recognition
- equality of opportunity
- staff development is consistent with those aims
- staff understand their contribution to the organization
- staff are inducted, learn and develop effectively
- managers are effective in supporting staff development
- staff development improves organizational performance
- staff understand the impact of their development
- a plan with aims & objectives understood by staff
For more information, you can contact Peter Knowles
©2004 Peter Knowles.